Global Business Analysis

One of the core functions of any successful business is the ability to manage and adapt to risk. In a global environment characterised by complexity, it is vital to be able to understand where risk lies and how it impacts upon business.
This textbook presents a series of meta-level trends, including as geo-political risks, climate change, and technology, and explores how they are forming and reshaping the risk environment of business. Using a mix of micro and macro level analysis, students will be able to understand how seemingly random, global events, pose challenges for firms.

Representing a bold sea-change in the study of international business, this book emphasises the practical elements that students will need to understand in order to succeed in the real world. Readers will not only learn how to understand and read risks in international markets, but they will also benefit from a tooklit to help them assess these processes. Ultimately, this textbook will furnish students with a full appreciation of the importance of risk in international systems.

Colin Turner is Associate Professor in International Management at Heriot Watt University, Scotland. He has authored/co-authored five books on infrastructure alongside numerous journal publications upon this subject matter. He is also co-author of two market leading textbooks on International and European Business: both of which are currently on their third editions. He has taught IB for nearly 30 years and has been at the forefront of many innovations in IB curriculum design and content.