Global Overview and a Closer Look Into Adobe's International Marketing Activity

In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe's products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe's annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web. Seminar paper aus dem Jahr 2010 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: A+, Boston University, Veranstaltung: International Marketing, Sprache: Englisch.