Global Strategy Global Strategy

Global Strategy

    • 32,99 €
    • 32,99 €

Beschreibung des Verlags

This comprehensive volume from Wiley's Global Dimensions of Business series explores the topic of international strategic management at an MBA or Executive Education level. Authored by an accomplished teacher who possesses a strong understanding of the market, this text offers clear frameworks coupled with lively, international case studies. Written by an experienced teacher possessing a strong research profile and a clear understanding of the market. Emphasizes organizational competences and provides a direct bridge to the strategy frameworks and concepts essential to MBA and Executive Education programs. Focuses on capabilities, capability-building and knowledge, and highlights the distinction between input and leveraging in terms of capabilities. Reviews additional opportunities for making performance gains in the international environment and the additional complexity  involved in managing in a global – rather than domestic – environment. All chapters include sections on essential reading, student questions, summaries, case examples, and ‘key terms.’

GENRE
Business und Finanzen
ERSCHIENEN
2010
15. Juni
SPRACHE
EN
Englisch
UMFANG
240
Seiten
VERLAG
Wiley
GRÖSSE
853,1
 kB

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