High Performance Tire

Jenny Chen, CA, CFA, CMC has been hired by Jane Wallace of High Performance Tire. Jane, who inherited the firm from her parents, had successfully run the company for many years. When she transferred the responsibility to her son William in 2001, he began to make several changes in order to expand the number of outlets, diversify the product offering, and cut costs in the company. In 2004, the company was having difficulties and Jane decided to become more involved in the family business once again. Jenny’s task is to review and analyze the company operations and make recommendations.