![Holiday attachment - The construct, measure, and its relation with customer loyalty](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Holiday attachment - The construct, measure, and its relation with customer loyalty](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Holiday attachment - The construct, measure, and its relation with customer loyalty
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- 36,99 €
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- 36,99 €
Beschreibung des Verlags
The content of the thesis may be summarized as follows:
a) Conceptualization, development, and validation of a scale to measure holiday attachment.
b) Examination of holiday attachment as an antecedent of tourist loyalty.
c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.
KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.