#HoodieStory

In recent years, we've slowly developed a fascination for hoodies. It has to do with the fact that we've seen more and more people from different spectrums of society sporting hoodies. There are a few major players in the entertainment industry and some obscure folks who have thrusted the hoodie back into the forefront of pop culture, making the hoodie white hot. 

You have your rappers like Jay Z, wearing his standard grey hoodie when he's on stage performing or court side watching a Nets game. You have your pop stars like Justin Bieber & Harry Styles (of One Direction) who sports hoodies on & off stage. You have your CEOs like Mark Zuckerberg who runs the largest social network (Facebook) in the world. You have Trayvon Martin, who was an average teen until his image was thrusted into the spotlight after an unfortunate incident in Florida (search Trayvon Martin for more information). And don't forget about your Boston Bomber suspect, Dzhokhar Tsarnaev, and the infamous Unabomber, Ted Kaczynski. Every one of these people transpose a different image of the hoodie to their followers, be it fans, employees, news viewers or the general TV watching population.

Just to put it into context, here's a blurb of the hoodie's history so you can see where it originated and where it fits into today's world culture.


Hoodie History (wikipedia)

The garment's style and form can be traced back to Medieval Europe when the normal clothing for monks included a long, decorative hood called a cowl attached to a tunic or robes,[1] and a chaperon or hooded cape was very commonly worn by any outdoors worker. The hooded sweatshirt was first produced in the United States starting in the 1930s. The modern clothing style was first produced by Champion in the 1930s and marketed to laborers working who endured freezing temperatures while working in upstate New York.[2] The term hoodie entered popular usage in the 1990s.[3] [read more...]

So let's go back to our list of people and what hoodie image they project onto society. 


Jay Z = Tough cool & Power

Justin Bieber & Harry Styles (One Direction) = Fun cool & pop

Trayvon Martin = Political, civil rights & racial equality

Dzhokhar Tsarnaev & Ted Kaczynski = Provocative, terrorism, destruction & death

Mark Zuckerberg = Professional, visionary, powerful and influential.


And there are others who are very much embedded in our current popular culture.


Beyonce = Sexy cool & girl power

Ciara = Sexy fly

Lady Gaga = Crazy creative, visionary, intensely expressive & amazingly talented

Heidi Klum = Super model sexy, fashionable & influential 

Kim Kardashian = Sexy fly

Emmenem = Tough thug cool & independent

Dennis Rodman = Bad dude cool & independent

Oprah Winfrey = Powerful, influential, intelligent & highly influential

David Karp [tumblr founder] = Entrepreneurial, visionary, professional & urban hipster 

Dave Chappelle = Entertaining, intensely intellectually comical

So if we step back and look at larger groups of people you see that the hoodie is well represented across the societal spectrum:


Urban hipsters

Fashionistas

Homeless

Athletes/Sports Figures

Entrepreneurs & other professionals

Entertainers

Terrorists & Murderers

Thieves & Robbers

Gangsters

Construction workers (blue collar)


Different people from each of these different segments sport hoodies for diverse reasons. Some wear it for the practicality, the function, the warmth and the comfort of the hoodie. Others wear it to disguise their identity as they perform unspeakable acts on society.

The fascinating part to us is the transposed image of the hoodie depending on *who* is observed wearing the hoodie. The thing is, we know about their story since we can read about them on the internet and hear about them in the news. What we want to do is to tell the story of the everyday person, you.. your story. Keep reading if you want to take part & eventually be published in an ebook...

This is where you come in:

This is where it gets really exciting! This is a fun study we thought up and want to open it to the public... to you.. to people who wear hoodies, people who love their hoodies & people who are passionate about life! That's right... passionate about life!

Tell us about yourself... Why do you wear a hoodie? is it for fashion? For comfort? For convenience? or some other reason? We want to know about it!

And to take it to the next level, we want to know about your story... your persona? What is your personality? What is your passion? What makes you feel alive? We want to collect theses stories and share it with the world in a collection of eBooks! Yes, we will put you in a published eBook! Who doesn't want to be published in an eBook? We are excited! Are you in?

So what do you have to do to take part?

1. Take a selfie in your favorite hoodie

2. Tweet the selfie with "Hey @GETBIZI I have a #HoodieStory to share..."

We will review all submissions and reach out directly to those who are selected to set up a photo-shoot. We will direct tweet you for next steps. Not on Twitter? No fear.. sign up for Twitter (it's free) or email us at HoodieStory@GETBIZI.COM.

We will start with people in the San Francisco Bay Area and will expand to other areas of the greater United States.. and eventually, we will expand to the rest of the countries in the world! This is a HUGE study and we want you to be a part of this study.

If you know of someone who may be interested in taking part in this study, share this out to them so they can get involved! Or just use the share buttons at the top of the page to share it out to your social networks to help us get the word out! We would GREATLY appreciate it! The more people we can involve, the better the project is going to be! This is going to be fun!

For more information go to GETBIZI.COM/HoodieStory