How to Do Media and Cultural Studies

The Second Edition of this student favourite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question to designing the project and writing it up. It gives students a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters.Now 20% bigger, new features include: - Brand new chapters on the how and why of researching media and culture - All new case studies spotlighting the international media landscape - Online readings showing how methods get used in real research - Essential new material on ethnography, digital content analysis, online surveys and researching blogs.Perfect for students of all ranges, How to Do Media and Cultural Studies continues to provide the clearest and most accessible guide to media and cultural studies as students embark on their own research.