How to Win Campaigns How to Win Campaigns

How to Win Campaigns

100 Steps to Success

    • 19,99 €
    • 19,99 €

Beschreibung des Verlags

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure.

Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

GENRE
Wissenschaft und Natur
ERSCHIENEN
2012
21. August
SPRACHE
EN
Englisch
UMFANG
256
Seiten
VERLAG
Taylor and Francis
GRÖSSE
10,2
 MB

Mehr ähnliche Bücher

Meet the People Meet the People
2013
The Public Relations Handbook The Public Relations Handbook
2022
Extreme Democracy Extreme Democracy
2011
Brand Vandals Brand Vandals
2013
PR Today PR Today
2017
Insidious Competition Insidious Competition
2010

Mehr Bücher von Chris Rose

How to Win Campaigns How to Win Campaigns
2012
1 Dead in Attic 1 Dead in Attic
2015
La prophétie des contrées livre 1 La prophétie des contrées livre 1
2015
L'exécutrice des âmes damnées L'exécutrice des âmes damnées
2015
L'exécutrice des âmes damnées L'exécutrice des âmes damnées
2015
Royaumes Royaumes
2024