I.C.C. Cosmos Co. Ltd‪.‬

A new opportunity presents itself to the managing director of I.C.C. Cosmos Co. Ltd. to extend his product line of processed shrimp into value-added products. The case examines the economic and strategic issues associated with the expansion. The expansion is being contemplated at a time when the Thai economy is in severe depression. The managing director also wonders if the management time required is more than he is willing to invest given other business demands.