Ideas, Influence, and Income
Write a Book, Build Your Brand, and Lead Your Industry
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- 1,99 €
Beschreibung des Verlags
A comprehensive guide to writing, publishing, and launching your book—and monetizing your content
Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?
No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.
Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to
• Get clarity on your message and audience
• Develop your manuscript and choose a publishing option
• Build your author platform and presence through social media, publicity, influencer marketing, and partnerships
• Launch your book with the bang that it deserves
• Use the content you’ve developed to create new income streams beyond the book
These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times.
A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
PUBLISHERS WEEKLY
Tanya Hall, the CEO of Greenleaf Book Group, contributes a useful how-to for turning one's idea for a book into a marketable and profitable product. Broken up into sections on writing the book, "building a platform" to publicize it, and publishing it, Hall's text also digs into the related process of developing and selling a personal authorial brand. Her writing is open and accessible, directly addressing the reader and focusing on instruction with actionable advice (e.g., "calendar it"), and chapters that end in helpful summaries. Hall's expertise is clear when she lays out the process for tailoring a pitch, understanding sales figures, and exploring alternative publishing routes. Directed at first-time authors, the book advises on various pitfalls, including the consequences of not securing copyright protection or registering a trademark. The book also suggests elements that can be part of an author's platform, including websites, videos, and speaking engagements. Additional digital resources are made available at the book's close, effectively creating a convincing guide for creating a media platform that acts as its own illustrative example of how to do so.
