IMI International Medical Innovations
9B02N003
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- 1,99 €
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- 1,99 €
Beschreibung des Verlags
IMI International Medical Innovations is a small biotechnology company that specializes in the development of non-invasive tests for early detection and monitoring of life-threatening diseases. An MBA student has been asked to recommend how the company should develop and market one of its products. Using an Excel model she developed, she must input assumptions and evaluate the expected values for five options the company could take and consider how the decision would impact the company's strategy.