iMPath Networks

The vice-president marketing (VP) for iMPath Networks, a leading provider of managed video networks for surveillance and enterprise applications, is presented with an offer to take over as CEO of the firm. It was October 2001 and iMPath was in poor shape after growth in expenses outpaced sales growth from 1999 to 2000 when the firm pursued aggressive growth targets in international markets while increasing the number of employees. Unfortunately for the firm, the dotcom bubble burst in 2000 and along with it, hopes of rapid expansion. Faced with an essentially insolvent entity, iMPath's venture capital backers decided to extend the VP an offer to save the firm.