Implication Versus Inference: Analyzing Writer and Reader Representations in Business Texts. Implication Versus Inference: Analyzing Writer and Reader Representations in Business Texts.

Implication Versus Inference: Analyzing Writer and Reader Representations in Business Texts‪.‬

Business Communication Quarterly 2004, Dec, 67, 4

Business Communication Quarterly
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Beschreibung des Verlags

The narrative concepts of the implied author and implied reader elucidate how business texts represent writers and readers. It is important, though, to distinguish carefully between writers' implications and readers 'inferences. Instructors should contrast implied versus inferred writers and readers, provide multiple ways to comprehend these concepts, and illustrate them with examples (e.g., those provided in this article from Citigroup, Andersen, and Martha Stewart Living Omnimedia). The meaning-as-event analytical method, from reader-response narrative theory, reveals specific language features through which business texts manifest readers and writers. To help writers plan and readers analyze such texts, instructors may use the teaching suggestions, sample assignments, prewriting heuristics, and evaluation criteria provided in this article. Keywords: implied reader; implied writer; inference; narrative; reader-response theory

GENRE
Business und Finanzen
ERSCHIENEN
2004
1. Dezember
SPRACHE
EN
Englisch
UMFANG
34
Seiten
VERLAG
Association for Business Communication
GRÖSSE
296,6
 kB

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