Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay) Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay)

Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay‪)‬

Communication Research Trends 2008, Dec, 27, 4

    • 2,99 €
    • 2,99 €

Beschreibung des Verlags

1. Introduction Interactivity--wide interactivity--characterizes today's marketplace. From personal communication devices (PDAs) to social networks like Facebook, MySpace, LinkedIn, and Flikr, people and businesses connect with each other at an unprecedented rate. In this interactive world, conceptions of public and private discourse and behavior have become more ambiguous than ever; so too have the "right ways" to reach people.

GENRE
Sachbücher
ERSCHIENEN
2008
1. Dezember
SPRACHE
EN
Englisch
UMFANG
66
Seiten
VERLAG
Centre for the Study of Communication and Culture
GRÖSSE
294
 kB

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