• 39,99 €

Beschreibung des Verlags

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.

 

Explore and understand international business through practical, theory and analytical frameworks

 

 

International Business, 8th Edition, by Collinson, Narula and Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.

 

Pearson, the world’s learning company.

GENRE
Business und Finanzen
ERSCHIENEN
2020
13. Februar
SPRACHE
EN
Englisch
UMFANG
728
Seiten
VERLAG
Pearson Education Limited
GRÖSSE
1.1
 GB