International Marketing Management and Exporting of Fujifilm

In this assignment, the author would analyse the internationalisation of Fujifilm largely via local production. To do so, there would be considered three of the major internationalisation approaches, which have been considered as the most valuable for this case due to its practical appliance to the case study. The form of the analysis would be presented as following First of all, the main the theories’ basis would be introduced, immediately after the author would compare
the theory to the information given in the case study, where other theoretical information would be applied for after establish the validity of the theory to the case study. Once the three approaches have been established, the author would summarise the main point to end with a final conclusion.