Jump Start Your Brain
How Everyone at Every Age Can Be Smarter and More Productive
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- 10,99 €
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- 10,99 €
Beschreibung des Verlags
Learn time-tested, research-proven practices that generate creativity and innovation, helping you and/or your organization get a leg-up on the competition.
Creativity is not random. There are reproducible tools and tactics that can help you think smarter and more creatively. Doug Hall and David Wecker work with executives, entrepreneurs, kids, teachers—and everyone who hungers for more wisdom, creativity, and personal growth—to invent ideas for solving problems 52 weeks a year using the Eureka! Way.
Jump Start Your Brain Version 2.0 is your guide to a counter-corporate culture approach to creativity, urging you to break rules with childlike abandonment—and have fun doing it. The methods are tried and tested to make your brain 500 percent more creative! Get your cranium flowing with new feats of imagination. This book is a hotbed of innovation, turning the art of creativity into a reliable, renewable science to help you at every age. The Eureka! Way pushes the fear out and puts the fun back into the game.
“[Doug Hall is] an eccentric entrepreneur who just might have what we’ve all been looking for—the happy secret to success.”
—Dateline NBC
“We’ve found Doug Hall’s methods to be different than most. They work.”
—Michele Wojtyna, Pepsi-Cola Company
PUBLISHERS WEEKLY
The techniques for jump-starting your brain are wacky as presented here by freelancer Wecker and Hall, founder of the Richard Saunders International Eureka! Mansion in Cincinnati, Ohio, home of the Eureka! Stimulus Response learning system, which taps into your B.O.S., or Brain Operating System. (If you're wondering why a guy named Hall would call his school Richard Saunders--it was Benjamin Franklin's pen name). Frequently quoting Franklin and Hall's five-year-old daughter Kristyn, the authors set about turning readers into Trained Brains. They suggest you become adventurous (``Have dinner at the fourteenth restaurant listed in the yellow pages''), believe in magic, analyze yourself (do you see yourself as sophisticated? boring?) and relax your dressing style (``Wearing a tie to a Eureka! Stimulus Response effort is a hanging offense''). Readers are likely to find the toys in this playpen too distracting to move on to problem solving. Fortune Book Club, Executive Program, BOMC and QPB alternates.
