Keeping the Shelves Full: Missing Items on Store Shelves Annoy Customers and Drive Down Revenues Say Deepak Mishra and Martin Schuler (Industry Insider) Keeping the Shelves Full: Missing Items on Store Shelves Annoy Customers and Drive Down Revenues Say Deepak Mishra and Martin Schuler (Industry Insider)

Keeping the Shelves Full: Missing Items on Store Shelves Annoy Customers and Drive Down Revenues Say Deepak Mishra and Martin Schuler (Industry Insider‪)‬

Supply Chain Europe 2010, Nov-Dec, 19, 6

    • 2,99 €
    • 2,99 €

Beschreibung des Verlags

At a bar, the manager will tell guests personally if a meal is no longer available. That's not the case in the retail world. Store personnel do not usually find out that customers are looking for certain products, or that these may not be available on the shelves. An average 5% of products are missing from shelves in European supermarkets at any one time. Many stores even have gaps of 10% or more. Some retailers are satisfied with a shelf availability of 95%; they argue that it is not worth trying to achieve a higher ratio because of the costs. This argument is hard to sustain today. Top performing retailers have shown that it is possible to have almost 100% availability at an acceptable cost. Consumers who can't find their products get frustrated and often shop elsewhere. A full product offering therefore increases customer satisfaction and loyalty--as well as revenues. This makes shelf availability a serious concern for CPG companies, as well as for retailers. In fact, a 3% increase in availability can lead to additional revenues of about 1%. A select few companies are now tackling the shelf availability issue head on, using an approach that aims to increase the availability ratio tangibly and very fast, and to anchor those improvements for the long-term. This approach has proven to be highly effective in practice, reducing out-of-shelf situations by 3-5 percentage points in only 12 weeks, which in turn generated revenue growth of 1-2%. The new approach has three steps: (1) measure availability regularly and systematically; (2) implement high-impact actions that take effect fast; and (3) introduce subsequent actions to ensure sustainability.

GENRE
Business und Finanzen
ERSCHIENEN
2010
1. November
SPRACHE
EN
Englisch
UMFANG
6
Seiten
VERLAG
Via Media Ltd.
GRÖSSE
68,7
 kB

Mehr ähnliche Bücher

Consumer Driven Electronic Transformation Consumer Driven Electronic Transformation
2005
Improving Food and Beverage Performance Improving Food and Beverage Performance
2009
Inventory Management for Competitive Advantage Inventory Management for Competitive Advantage
2020
Performance Management in Retail and the Consumer Goods Industry Performance Management in Retail and the Consumer Goods Industry
2019
Operations Management Operations Management
2018
Marketing and the Customer Value Chain Marketing and the Customer Value Chain
2022

Mehr Bücher von Supply Chain Europe

Forecasting the Weakest Link: The Driver of the Sales and Operations Planning (S& OP) Process is the Sales Forecast. It is Also, In Many Cases, The Weakest Link, Writes Tony Dear (Forecasting & Planning) Forecasting the Weakest Link: The Driver of the Sales and Operations Planning (S& OP) Process is the Sales Forecast. It is Also, In Many Cases, The Weakest Link, Writes Tony Dear (Forecasting & Planning)
2011
Design the Six Sigma Supply Chain: Sean Culey, Managing Director of Sevencs Limited, Describes How the 'Six Sigma' Statistical Approach, As Used in Manufacturing, Should be Applied to Supply Chain Operations As Well (Supply Chain Quality) Design the Six Sigma Supply Chain: Sean Culey, Managing Director of Sevencs Limited, Describes How the 'Six Sigma' Statistical Approach, As Used in Manufacturing, Should be Applied to Supply Chain Operations As Well (Supply Chain Quality)
2008
Four Steps to 'Green Business As Usual': Creating a Sustainable Supply Chain Requires a New Way of Thinking, Says Paul Mcneillis, Director of Sustainability Solutions at PE International (Sustainability) Four Steps to 'Green Business As Usual': Creating a Sustainable Supply Chain Requires a New Way of Thinking, Says Paul Mcneillis, Director of Sustainability Solutions at PE International (Sustainability)
2011
Buying Into Cloud: Cloud Technology is Still a Scary Subject, But It's the Future for E-Procurement, Writes Daniel Ball (Sourcing and Procurement) (Cloud Computing) Buying Into Cloud: Cloud Technology is Still a Scary Subject, But It's the Future for E-Procurement, Writes Daniel Ball (Sourcing and Procurement) (Cloud Computing)
2011
Securing the Chain: Steve Jenkins Explains Security Information Event Management in the Global Supply Chain (Supply Chain Risk) Securing the Chain: Steve Jenkins Explains Security Information Event Management in the Global Supply Chain (Supply Chain Risk)
2010
Five Rules: To Shortlist Supplier Performance Management Vendors (Supplier Relations) Five Rules: To Shortlist Supplier Performance Management Vendors (Supplier Relations)
2011