Laurentian Bank: B2B Trust

Executives of the Laurentian Bank of Canada were reviewing their plans for the launch of B2B Trust - a new business that would become Canada's first Internet-enabled wholesaler of financial services and products. If they proceed, they would be making a major internal and external commitment to a new way of doing business. They wanted to be sure they had it right and that the introduction would go smoothly. During this review they needed to facilitate a strategic analysis of the B2B Trust initiative - assess the validity of the concepts, the appropriateness of it for the Laurentian Bank and prepare recommendations for senior management.