L'avantage concurrentiel L'avantage concurrentiel

L'avantage concurrentiel

Comment devancer ses concurrents et maintenir son avance

Michael E. Porter
    • 42,99 €
    • 42,99 €

Beschreibung des Verlags

Constamment réédité depuis 1986, L'Avantage concurrentiel est un ouvrage fondateur de la pensée stratégique contemporaine. Il met au jour les 3 options stratégiques qui s'offrent aux dirigeants et que l'on a appelées par la suite les «stratégies génériques de Michael Porter». Il développe également un outil qui a fait le tour du monde : la chaîne de valeur.

GENRE
Business und Finanzen
ERSCHIENEN
2023
4. Januar
SPRACHE
FR
Französisch
UMFANG
664
Seiten
VERLAG
Dunod
ANBIETERINFO
Hachette Livre
GRÖSSE
14,9
 MB

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