LOL, Loss of Logo

Navigating a career in any business is highly complex, especially in the world of sports and entertainment. Knowing how to separate the logo on your business card from your personal identity is a valuable skill for creating your own career path. Building a career in the sports industry is easier said than done, especially since the business is extremely addictive. Cool corporate logos and titles should never control your true sense of self; your name on the card is much more important! Welcome to the world of LOL, or “Loss of Logo.”



Written for aspiring sports professionals, current sports industry professionals, and any career enthusiasts who are chasing the fancy logo and corner office, LOL, Loss of Logo: What’s Your Next Move? offers valuable takeaways for everyone. Comprised of powerful perspectives from 38 multitalented industry professionals, this book will give you the tools to succeed in the industry, with or without your logo.