Loved by a Billion

Why do some companies become household names while others disappear without a trace?

In Loved by a Billion, entrepreneurs Dheeraj Gupta and Laura Ries along with Neeha Gupta reveal the power of clarity, consistency, and positioning in creating enduring brands and

legacy enterprises. Drawing from Dheeraj Gupta's extraordinary journey in transforming Jumboking from a single outlet into India's largest homegrown burger chain, this book uncovers the business principles that shaped its remarkable ascent driven by unwavering focus on one compelling promise.

The book is a tribute to Al Ries, the author of Focus, whom Gupta reveres as a mentor. Laura Ries, his daughter, brings a global perspective to India's evolving  food landscape, offering

sharp observations on category leadership and consumer perception.

Blending practical wisdom with hands-on insights, the authors decode what separates built- to-last ventures from those that falter and fail. Packed with candid reflections from industry

stalwarts behind Domino's, McDonald's, Belgian Waffle, Mad Over Donuts, and Epigamia, Loved by a Billion delivers valuable lessons on differentiation, growth, and longevity in the

competitive food industry.

Whether you're launching a venture, scaling a restaurant chain, or searching for direction in entrepreneurship, this book will challenge conventional thinking and inspire purposeful action. It is also a must-have for Indian B-schools looking to add Indian business wisdom to their curricula.