Management and Leadership

There is a plethora of theoretical books out there addressing management of human resources and responsibilities, in order to help organisations perform in the best possible way. Be that as it may, only a few of them suggest actual ways of applying what is written to everyday situations. This particular book constitutes a valuable tool in managers attempt to put the basic principles of management into action in the workplace.

This book involves certain concepts, notions and theories related to marketing, management and psychology, aiming to help the reader shape a broader impression of external reality. How do creativity and inspiration function? In which ways can individuals stimulate them? Which are the functions of human conscience and what do they serve for? Which are the positive and negative features involved in individuals thought processes? What makes people change? What can individuals do in order to attain personal and professional success? How do leaders respond and operate in times of crisis? The above are only some of the questions raised in the book.

According to my book, financial crisis tested all the social and economic environment. Things are changing rapidly and individuals have to change and adapt very fast in order to survive (this is the first part of my book Personal Development) . Nowadays, a manager is concerned to be a leader. A kind of a hero. A person who can inspire, attack and come out intact from the transactions and reforms. Employees must give the extra mile to their leaders and from all these chaotic circumstances (environment ) they have to succeed for their own good!
Furthermore, what individuals have to do in order to attain personal and professional success and how do leaders respond and operate in times of crisis? All these, in my personal opinion, responded in my book in order to give a few guide lines (second part) to anyone who want/need to change/survive today.
An attempt is made to provide a plausible answer, in order to render the reader more aware of such concerns and stimulate a change for the better