Market Segmentation for Online Courses in the College of Business. Market Segmentation for Online Courses in the College of Business.

Market Segmentation for Online Courses in the College of Business‪.‬

Academy of Marketing Studies Journal 2006, July, 10, 2

Academy of Marketing Studies Journal
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Publisher Description

ABSTRACT The purpose of this article is to analyze the market segments of students enrolled in undergraduate online business courses at a regional state university. By understanding the defining characteristics of these students, universities may be able to more effectively recruit and retain students in these market segments. A survey of undergraduate online students was conducted and analyzed to determine the various market segments being served, and a predictive model was prepared that incorporates key independent student variables that can forecast student demand for courses and degree programs online.

GENRE
Business & Personal Finance
RELEASED
2006
1 July
LANGUAGE
EN
English
LENGTH
17
Pages
PUBLISHER
The DreamCatchers Group, LLC
PROVIDER INFO
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
263
KB

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