Marketing Madness
A Survival Guide For A Consumer Society
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- 49,99 €
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- 49,99 €
Beschreibung des Verlags
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
GENRE
Business und Finanzen
ERSCHIENEN
2019
11. März
SPRACHE
EN
Englisch
UMFANG
262
Seiten
VERLAG
Taylor & Francis
GRÖSSE
13,7
MB
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