Marketing Management Concepts and Tools: A Simple Introduction

Marketing Management Concepts and Tools: A Simple Introduction

Simple Introductions

Marketing Management Concepts and Tools: A Simple Introduction

- 4,49 €

- 4,49 €

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

GENRE

Business und Finanzen

ERSCHIENEN

2014

16. April

SPRACHE

EN

Englisch

UMFANG

20

Seiten

VERLAG

K.H. Erickson

ANBIETERINFO

Draft2Digital, LLC

GRÖSSE

121,9

kB

Instructor's Manual for Strategic Marketing Cases in Emerging Markets

Instructor's Manual for Strategic Marketing Cases in Emerging Markets

Instructor's Manual for Strategic Marketing Cases in Emerging Markets

Nestlé. Strategic marketing management

Nestlé. Strategic marketing management

Nestlé. Strategic marketing management

Marketing Management Worked Assignment

Marketing Management Worked Assignment

Marketing Management Worked Assignment

How Good Is Your Marketing?: Managing Your Marketing Resources

How Good Is Your Marketing?: Managing Your Marketing Resources

How Good Is Your Marketing?: Managing Your Marketing Resources

Practice-Oriented Marketing

Practice-Oriented Marketing

Practice-Oriented Marketing

Simplified Guide To Marketing

Simplified Guide To Marketing

Simplified Guide To Marketing

Game Theory: A Simple Introduction

Game Theory: A Simple Introduction

Game Theory: A Simple Introduction

Mathematical Formulas for Economics and Business: A Simple Introduction

Mathematical Formulas for Economics and Business: A Simple Introduction

Mathematical Formulas for Economics and Business: A Simple Introduction

Corporate Finance Formulas: A Simple Introduction

Corporate Finance Formulas: A Simple Introduction

Corporate Finance Formulas: A Simple Introduction

Econometrics: A Simple Introduction

Econometrics: A Simple Introduction

Econometrics: A Simple Introduction

Microeconomics: A Simple Introduction

Microeconomics: A Simple Introduction

Microeconomics: A Simple Introduction

Game Theory for Business: A Simple Introduction

Game Theory for Business: A Simple Introduction

Game Theory for Business: A Simple Introduction

Game Theory: A Simple Introduction

Game Theory: A Simple Introduction

Game Theory: A Simple Introduction

Mathematical Formulas for Economics and Business: A Simple Introduction

Mathematical Formulas for Economics and Business: A Simple Introduction

Mathematical Formulas for Economics and Business: A Simple Introduction

Corporate Finance Formulas: A Simple Introduction

Corporate Finance Formulas: A Simple Introduction

Corporate Finance Formulas: A Simple Introduction

Econometrics: A Simple Introduction

Econometrics: A Simple Introduction

Econometrics: A Simple Introduction

Microeconomics: A Simple Introduction

Microeconomics: A Simple Introduction

Microeconomics: A Simple Introduction

Game Theory for Business: A Simple Introduction

Game Theory for Business: A Simple Introduction

Game Theory for Business: A Simple Introduction