Mass Customization
An Exploration of European Characteristics
-
- 52,99 €
-
- 52,99 €
Beschreibung des Verlags
With mass production unable to fulfil the needs of an increasingly demanding customer base, and mass product customization the new buzzword, this book analyzes differing production paradigms to arrive at a definition not restricted to mere modules assembly.
GENRE
Business und Finanzen
ERSCHIENEN
2011
11. April
SPRACHE
EN
Englisch
UMFANG
110
Seiten
VERLAG
Springer Berlin Heidelberg
ANBIETERINFO
Springer Science & Business Media LLC
GRÖSSE
2,4
MB
Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry
2017
QPC: Quality of Purchase Connection
2011
Multisensory in Stationary Retail
2023
Help! How to defend yourself against marketing and its strategies
2014
The changing role of brands in the age of empowered consumers
2006
Retail Rebooted
2017