Measuring Customer Satisfaction Based on Service Quality Gap at a Local Bank in Vietnam. Measuring Customer Satisfaction Based on Service Quality Gap at a Local Bank in Vietnam.

Measuring Customer Satisfaction Based on Service Quality Gap at a Local Bank in Vietnam‪.‬

Journal of International Business Research 2008, Dec, 7, 3

Journal of International Business Research
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Beschreibung des Verlags

INTRODUCTION The global trends and challenges in services in today's business world showed that "services companies are under a constant and dynamic change" while "customers are becoming less loyal, more price sensitive and discerning ..." (Sigala & Christou, 2006).

GENRE
Business und Finanzen
ERSCHIENEN
2008
1. Dezember
SPRACHE
EN
Englisch
UMFANG
36
Seiten
VERLAG
The DreamCatchers Group, LLC
ANBIETERINFO
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
GRÖSSE
334,6
 kB

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