Media Discourses and Cultural Globalisation: A Chinese Perspective (Editorial‪)‬

In this age of accelerated globalisation and digitalisation, the role and the power of the media in representing a particular culture, people or locality are all too great to be ignored as the media reflects, constructs and transforms social practice. In this special issue, we have endeavoured to investigate the discursive practice of the Chinese media in their relationship with cultural globalisation or glocalisation (1) in contemporary China or Greater China? Here the terms 'globalisation' or 'glocalisation' refer to the concurrent dual processes of Western-dominated globalisation (together with the various conflicting discourses thus generated) and resistant non-Western localisation in terms of economy and culture, images and discourses, opportunities, risks and challenges. The contributors to this special issue are scholars from different parts of the world, with expertise and a devotion to researching the diverse voices and thoughts in the various media domains of China or Greater China, that reflect the concerns and aspirations of contemporary Chinese culture. We encourage and have invited cross-disciplinary endeavours and attempted not to be confined to a singular perspective that favours either a Western/Eurocentric or a Chinese/Sinocentric mentality in our investigations.