Meet Your Matcha

From Brooklyn to Berlin, matcha is on the menu of every café and coffee shop—even starting to outsell coffee in many outlets. Matcha is a health drink. A social media status symbol. A link to a past and a culture that once looked like it might disappear. It is also a surprisingly versatile ingredient.

About the author

Erin Niimi Longhurst is the bestselling author of Japonisme, Omoiyari, and the Joy of Wintering. Erin is a member of the Guild of Food Writers, and Otsumami is her weekly substack blog featuring bites of Japanese culture.

Jassy Davis is an author, recipe developer, and food stylist. She is the lead recipe developer for Abel & Cole; her work has appeared in print and online, including The Huffington Post and The Evening Standard. Jassy is the author of Gin Made Me Do It, Alcohol Not Included, Disco Drinks, Winter Warmers, Unbrielievable, Glorious Boards, and more.