Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies. Mehr Bücher von Academy of Marketing Studies Journal

Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader. Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader.
Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader.
2011
The New Paradigm of Direct Marketing Research: Not the Old Or the New, But a Merging of the Two. The New Paradigm of Direct Marketing Research: Not the Old Or the New, But a Merging of the Two.
The New Paradigm of Direct Marketing Research: Not the Old Or the New, But a Merging of the Two.
2001
The Influence of Product Publicity on Product Sales in a Noncompetitive Environment. The Influence of Product Publicity on Product Sales in a Noncompetitive Environment.
The Influence of Product Publicity on Product Sales in a Noncompetitive Environment.
1999
The Effect of Cultural Differences on Effective Advertising: A Comparison Between Russia and the U.S. The Effect of Cultural Differences on Effective Advertising: A Comparison Between Russia and the U.S.
The Effect of Cultural Differences on Effective Advertising: A Comparison Between Russia and the U.S.
2003
Provincial and Territorial On-Line Tourism: How can Canadian Provinces and Territories are Using the Internet for Travel Marketing and Promotion. Provincial and Territorial On-Line Tourism: How can Canadian Provinces and Territories are Using the Internet for Travel Marketing and Promotion.
Provincial and Territorial On-Line Tourism: How can Canadian Provinces and Territories are Using the Internet for Travel Marketing and Promotion.
2007
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey. Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
2003
CEO Perception of Customer Satisfaction: An Empirical Study (Chief Executive Officers) CEO Perception of Customer Satisfaction: An Empirical Study (Chief Executive Officers)
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2003
Brand Name and Price Cue Effects Within a Brand Extension Context. Brand Name and Price Cue Effects Within a Brand Extension Context.
Brand Name and Price Cue Effects Within a Brand Extension Context.
2009
Generation Y: Purchasing Power and Implications for Marketing. Generation Y: Purchasing Power and Implications for Marketing.
Generation Y: Purchasing Power and Implications for Marketing.
2002
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market. Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
2011
The Effect of Memory Structure and Function on Consumers' Perception and Recall of Marketing Messages: A Review of the Memory Research in Marketing. The Effect of Memory Structure and Function on Consumers' Perception and Recall of Marketing Messages: A Review of the Memory Research in Marketing.
The Effect of Memory Structure and Function on Consumers' Perception and Recall of Marketing Messages: A Review of the Memory Research in Marketing.
2011
Customer Delight: A Review. Customer Delight: A Review.
Customer Delight: A Review.
2010
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses. Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
2004
Negotiating Successfully in Cross-Cultural Situations (Company Overview) Negotiating Successfully in Cross-Cultural Situations (Company Overview)
Negotiating Successfully in Cross-Cultural Situations (Company Overview)
1998
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey) Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
1999
Determinants of Sales Person Adaptability (Survey) Determinants of Sales Person Adaptability (Survey)
Determinants of Sales Person Adaptability (Survey)
1997
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant. Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts) Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
2000
Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview) Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview)
Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview)
2000
Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey) Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey)
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2001