Monsanto and Roundup Ready Wheat Monsanto and Roundup Ready Wheat

Monsanto and Roundup Ready Wheat

9B06M030

    • 1,99 €
    • 1,99 €

Beschreibung des Verlags

Monsanto is a large chemical manufacturing company specializing in chemical products for agricultural use. This case explores the company's attempt from 2002-2004 to launch a version of genetically-modified wheat in Canada. It details opposition to the launch from farmers and environmentalists, and focuses on how these groups used communications to resist Monsanto's product launch.

GENRE
Business und Finanzen
ERSCHIENEN
2006
6. Februar
SPRACHE
EN
Englisch
UMFANG
8
Seiten
VERLAG
Richard Ivey School of Business Foundation
GRÖSSE
305,5
 kB

Mehr ähnliche Bücher

Monsanto Europe (A) Monsanto Europe (A)
2002
Is that Fish in your Tomato? Is that Fish in your Tomato?
2022
Monsanto Europe (B) Monsanto Europe (B)
2002
Monsanto Company - Doing Business in India Monsanto Company - Doing Business in India
2012
Good Crop / Bad Crop Good Crop / Bad Crop
2007
Corporate Crops Corporate Crops
2012

Mehr Bücher von Michael Sider

Greenpeace's Unfriend Coal Campaign and Facebook Greenpeace's Unfriend Coal Campaign and Facebook
2012
YouPostIt! Communicating the Value of a New Business YouPostIt! Communicating the Value of a New Business
2012
Bunny Butcher: PETA Protests Donna Karan New York Bunny Butcher: PETA Protests Donna Karan New York
2011
Vivian Peters' Proposal Vivian Peters' Proposal
2003
John Strong; Communicating Through Career Transitions John Strong; Communicating Through Career Transitions
2003
Kohlberg Associates: Media Crisis Kohlberg Associates: Media Crisis
2006