Monsanto and the Global Water Treatment Industry Monsanto and the Global Water Treatment Industry

Monsanto and the Global Water Treatment Industry

9A99M040

    • 1,99 €
    • 1,99 €

Beschreibung des Verlags

Monsanto, a biotechnology giant highly committed to sustainable development efforts, needs to assess the attractiveness of the drinking water treatment industry before deciding its entry to it. Four dimensions of the global water treatment industry are described: types of products and services, applications, end-users and geographical markets. The drinking water treatment segment, which is classified into municipal drinking water treatment and residential drinking water treatment, is examined in depth. Players in these two categories produce the chemicals and equipment necessary to purify tap water supplied to consumers and residential water purification devices. The bottled water industry is considered a substitute of the drinking water treatment segment. The primary objective of the case is to answer the question "Is the industry attractive?" and to introduce students to industry analysis and industry segmentation.

GENRE
Business und Finanzen
ERSCHIENEN
2000
9. Mai
SPRACHE
EN
Englisch
UMFANG
17
Seiten
VERLAG
Richard Ivey School of Business Foundation
GRÖSSE
1,9
 MB

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