Multivariate Analysis Multivariate Analysis

Multivariate Analysis

An Application-Oriented Introduction

Klaus Backhaus und andere
    • 37,99 €
    • 37,99 €

Beschreibung des Verlags

Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods.
Contents
Introduction to empirical data analysisRegression analysisAnalysis of varianceDiscriminant analysisLogistic regression Contingency analysisFactor analysisCluster analysisConjoint analysisThe original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition.

On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

The authors

((Please insert here the fotographs of authors in order of appearance))

www.multivariate-methods.info

GENRE
Business und Finanzen
ERSCHIENEN
2021
13. Oktober
SPRACHE
EN
Englisch
UMFANG
616
Seiten
VERLAG
Springer Fachmedien Wiesbaden
ANBIETERINFO
Springer Science & Business Media LLC
GRÖSSE
103,2
 MB
Exploratory Data Analysis in Business and Economics Exploratory Data Analysis in Business and Economics
2013
Statistical Analysis of Management Data Statistical Analysis of Management Data
2010
Statistics for Marketing and Consumer Research Statistics for Marketing and Consumer Research
2008
Multivariate Methods and Forecasting with IBM® SPSS® Statistics Multivariate Methods and Forecasting with IBM® SPSS® Statistics
2017
Marketing Analytics Marketing Analytics
2021
Applied Statistics and Multivariate Data Analysis for Business and Economics Applied Statistics and Multivariate Data Analysis for Business and Economics
2019
Multivariate Analysemethoden Multivariate Analysemethoden
2021
Multivariate Analysemethoden Multivariate Analysemethoden
2023
Strategisches Marketing Strategisches Marketing
2020
Handbuch Business-to-Business-Marketing Handbuch Business-to-Business-Marketing
2015
Vermarktung hybrider Leistungsbündel Vermarktung hybrider Leistungsbündel
2010
Multivariate Analysis Multivariate Analysis
2023