Napster: Catalyst For a New Industry or Just Another dot.com? Napster: Catalyst For a New Industry or Just Another dot.com?

Napster: Catalyst For a New Industry or Just Another dot.com‪?‬

9B01M016

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    • 1,99 €

Beschreibung des Verlags

Napster is a creator of music industry software that allows peer-to-peer file swapping services and caused a fundamental shift in the music industry. The chief executive officer of the company is now faced with two challenges: how to convert loyal customers to another system without losing them and how to find a new business model in the wake of extensive legal challenges.

GENRE
Business und Finanzen
ERSCHIENEN
2001
18. Mai
SPRACHE
EN
Englisch
UMFANG
16
Seiten
VERLAG
Richard Ivey School of Business Foundation
GRÖSSE
1,7
 MB

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