Negotiation, Decision-Making and Leadership to Corporate Success - Based on the example of Richard Branson and the Virgin Company

This paper aims at exploring the underlying decision-making processes that take place in order to successfully develop and run this organization even in the most competitive markets such as in entertainment or air travel (Dearlove 1999, 12). However, to understand the power and culture this organization is driven by to achieve this success, one has literally to get a grip on its key player, Richard Branson. My analysis of the Virgin Group is therefore closely tied to Richard’s way of doing business and making decisions.