![New Technologies and Branding](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![New Technologies and Branding](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
New Technologies and Branding
-
- 139,99 €
-
- 139,99 €
Beschreibung des Verlags
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.