Nimbys (Face to Face‪)‬

How many times have you said that there are certain sectors of the insurance consumer world that you believe are not your target market, and "don't belong in my agency's backyard"? I'm sure that there have been a few. "NIMBYism", as it's known in the political world. "Not In My Backyard!" How many of those times that you have said this have you actually then studied and researched that particular market, only to find that, well just maybe, it's worth taking a second look at it, as there just may be an opportunity to gain some additional business and increase your bottom line? I'm willing to bet that there has been a time or two that statement might also be true. What about this time? Still not in your backyard?