Parental Communication Style's Impact on Children's Attitudes Toward Obesity and Food Advertising‪.‬

There have been numerous discussions about what factors influence children's obesity level and their attitudes toward advertising. Among many possible factors, parental influence cannot be ignored, because children (7-12 years old) generally spend more time with their parents than with anybody else. This study investigates the possible influences of parental communication styles/patterns while watching TV with their children on their children's obesity level (body mass index) as well as parental influence's effect on children's attitudes toward TV snack/fast-food ads. The results reveal that parental communication styles/patterns significantly influence children's obesity level and their attitude toward TV snack/fast-food ads. **********