Persuasion: How To Influence Others With Psychology

We are confronted by persuasion in a wide variety of forms every single day. The average person is exposed to thousands of advertisements per day. Food makers want us to buy their newest products while movie studios want us to go see the latest blockbusters. Because persuasion is such a pervasive component of our lives, it is often all-too-easy to overlook how we are influenced by outside sources.

In this book, you will learn how to use those principles to influence people's thoughts in your own life. Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

-Step 1: Mold Their Perception

-Step 2: Elicit Congruent Attitudes

-Step 3: Trigger Social Pressure

-Step 4: Habituate Your Message

-Step 5: Optimize Your Message

-Step 6: Drive Their Momentum

-Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.