Political Risk
How Businesses and Organizations Can Anticipate Global Insecurity
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- 2,49 €
Beschreibung des Verlags
From New York Times bestselling author and former U.S. secretary of state Condoleezza Rice and Stanford University professor Amy B. Zegart comes an examination of the rapidly evolving state of political risk, and how to navigate it.
The world is changing fast. Political risk-the probability that a political action could significantly impact a company's business-is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. The very institutions and laws that were supposed to reduce business uncertainty and risk are often having the opposite effect. In today's globalized world, there are no "safe" bets.
POLITICAL RISK investigates and analyzes this evolving landscape, what businesses can do to navigate it, and what all of us can learn about how to better understand and grapple with these rapidly changing global political dynamics. Drawing on lessons from the successes and failures of companies across multiple industries as well as examples from aircraft carrier operations, NASA missions, and other unusual places, POLITICAL RISK offers a first-of-its-kind framework that can be deployed in any organization, from startups to Fortune 500 companies.
Organizations that take a serious, systematic approach to political risk management are likely to be surprised less often and recover better. Companies that don't get these basics right are more likely to get blindsided.
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Rice (Democracy), the former U.S. secretary of state and a political economy professor at Stanford's business school, and Zegart (Eyes on Spies), senior fellow at Stanford's Center for International Security and Cooperation, and the Hoover Institution, distill the advice they convey to M.B.A. students on how companies should handle political risks ranging from indignant activists on Twitter to hostile foreign states with teams of dedicated hackers. The text offers a detailed framework for responding, illustrated with true stories of corporate nightmares (including those of SeaWorld, which failed to properly respond to a critical documentary film and related viral tweets, and Sony Pictures, which had internal emails stolen, allegedly by North Korea) and risk-management exemplars (notably FedEx, which employs "a bevy of meteorologists working around the clock"). The framework's steps-understand, analyze, mitigate, and respond-are broken down in separate chapters, with useful questions business leaders must ask ("How can we limit the damage if something bad happens?") and actions they should take (forming a crisis team ahead of time with defined roles). Clearly written and timely, this book will interest not only current and future business executives but also would-be whistle-blowers and corporate watchdogs.
