Product Management Essentials Product Management Essentials

Product Management Essentials

Tools and Techniques for Becoming an Effective Technical Product Manager

    • 49,99 €
    • 49,99 €

Beschreibung des Verlags

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management.  To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.
A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products thatare easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. 
Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other decisions can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.
You will:Gain the traits of a successful PM from industry PMs, VCs, and other professionals
See the day-to-day responsibilities of a PM and how the role differs across tech companies
Absorb the technical knowledge necessary to interface with engineers and estimate timelines
Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
Create core documents and handle business interactions

GENRE
Computer und Internet
ERSCHIENEN
2017
12. Dezember
SPRACHE
EN
Englisch
UMFANG
199
Seiten
VERLAG
Apress
ANBIETERINFO
Springer Science & Business Media LLC
GRÖSSE
3,4
 MB
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