Product Standardisation Versus Product Adaptation In International Marketing Product Standardisation Versus Product Adaptation In International Marketing

Product Standardisation Versus Product Adaptation In International Marketing

Manfred Daberto
    • 14,99 €
    • 14,99 €

Beschreibung des Verlags

The core of a firm's international operations is a product or service. This can be defined as the complex of tangible and intangible elements that distinguishes it from the other entities in the marketplace (Czinkota, Rinkainen, 1995: 262). Product can be

GENRE
Business und Finanzen
ERSCHIENEN
2012
3. Mai
SPRACHE
EN
Englisch
UMFANG
13
Seiten
VERLAG
GRIN Verlag
GRÖSSE
425,6
 kB

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