Public Relations: It's Not Rocket Science

You've got news to announce... You've got an event to promote...You want media attention... Here's the book that shows you how. Public Relations: It's Not Rocket Science teaches the basic formats for materials such as press releases and media alerts and provides professional tips for working with media. The book is specifically designed to be a guide for in-house marketers, entrepreneurs, nonprofit communicators and students -- anyone who doesn't have a PR background but needs to know how to do it right the first time. Media coach Cheryl McPhilimy uses her industry experience, straight-forward teaching style and proven formats to guide you in conducting PR efforts that get results. The book is chock-full with detailed instructions and crystal-clear samples. You'll learn exactly how to lay out each document and understand the strategy, timing and techniques involved. It's like having your own personal PR guru on your shoulder.