Purpose Drives Performance

Few companies focus on the unique drivers of what engages an individual, despite the abundance of research showing the positive connection between employee engagement and performance. 


Our research focused on the most trusted profession: nursing. Historically, nurses remain the least engaged of all professions. We interviewed nurses across all four generations represented in the workforce today, determining what creates a sense of purpose for them, and then extrapolating how that can be true across all professions. 


Treating engagement and culture as outcomes serves to shift the entire organizational strategy. It requires a commitment to the individual as well as trust. However, it may be one of the most important changes you make for your company today.