Ruth's Chris: The High Stakes of International Expansion
9B06A034
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- 1,99 €
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- 1,99 €
Beschreibung des Verlags
In 2006, Ruth's Chris Steak House was fresh off of a sizzling initial public offering and was now interested in growing their business internationally. With restaurants in just four countries outside the United States, a model to identify and rank new international markets was needed. This case provides a practical example for students to take quantitative and non-quantitative variables to create a short list of potential new markets.