Selling Sunshine
75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur
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- 5,99 €
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- 5,99 €
Beschreibung des Verlags
A top entrepreneur helps readers breathe life into a stagnant business by overhauling their approach to branding and customer service.
Packed with 75 simple, actionable strategies straight from the trenches of the service industry, Selling Sunshine explores the peaks and valleys of running your own business through the eyes of a proven expert. Growing up in a single-parent family in the Midwest, author Tony Hartl had the odds stacked against him. From a young age, Hartl took little more than an entrepreneurial spirit and a lot of hard work and turned it into one profitable business after another.
By applying the tips detailed in Selling Sunshine, he overcame the obstacles of poverty, became a homeowner while still in his teens, and put himself through college. His greatest success, founding and running the Planet Tan Corporation, saw his net worth jump from $10,000 to millions of dollars in a thirteen-year period. Hartl’s example is a blueprint for creating, maintaining, and growing a meaningful business with a fulfilling company culture.
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Going from poor Midwestern boy to sole owner of a highly successful tanning salon business, Hartl has lived a modern-day rags-to-riches story and is happy to share the secrets of his success in this well-organized, zippy book. Chapters begin by identifying what readers will learn and end by reminding them what they just learned; like any good motivational product, easy-to-remember tricks are employed to great effect. Chapters carry one-word titles beginning with P: People, Passion, Positivity, etc. Hartl often employs alliteration ("beware of clock-watchers, cave-dwellers, can-kickers") which, while occasionally corny, makes his points easy to grasp and remember. His liberal use of inspiring quotes from all walks of life is also effective, but it's his honest, straightforward approach to teaching that makes this book, his first, so appealing. Where many leaders offer platitudes like "Share what you know," leaving readers nodding vaguely, Hartl uses his own company, Planet Tan, as an illustrative example that will make readers want to actually implement something. The author is a big fan of mentors both virtual and real and is unabashedly proud to emphasize the "old-fashioned values" that helped him build his brand. He may be boastful but he's hard not to like.
