Selling ... Unplugged

As the explosive impact of online marketing transforms almost every aspect of how we take our goods and services to market, and social media dehumanises much of the sales process, a disappointing trend is emerging Ö good old fashioned face-to-face selling skills have been forced to take a back seat, while our time-honoured customer service standards have all but disappeared. With buyer sentiment clearly indicating that this personalised attention is still badly wanted by many and is sorely missed by most, Keith Rowe has looked to address the concern with this latest book. Set against a theme of preserving those vital interpersonal skills in the face of the online revolution, he has produced what will almost certainly become regarded as the definitive book of selling skills for the digital era.