Sensory Marketing : An Introduction

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.        '¢ Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.        '¢ The author is one of the most published professors in the field, sharing exclusive expertise and experience.        '¢ The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.