- 2,99 €
Beschreibung des Verlags
CASE DESCRIPTION If you are looking for an international small business/entrepreneurship case that allows you to introduce multiple issues in entrepreneurship, this case does so simply, yet in a relatively thorough manner. The case allows you to contrast typical Western entrepreneurial environments with a decidedly different economic, legal, and social context. There is enough information presented to permit discussion of a wide range of topics including generic advantages and disadvantages of buying an existing business over starting a new one, market analysis, cultural idiosyncracies that affect how the business operates, and simple financial analysis.